Strongbee
Design (Startup)
What I Did
Concept, Ideation, and Design Strategy
Team
Rey Anvio (Creative Writer)
Adinda (Digital marketer)
Dea Anastasia (Business Development)
The Challenge
One of the key challenges was maintaining the brand consistency across multiple platforms while working at fast pace to support dynamic marketing campaigns. As Strongbee grew into new cities, we needed to change the brand's look to connect with different local audiences while keeping its identity. Our approach is to stay true to the core identity while allowing creative freedom.
The Solution
To overcoome these challenges, I worked closely with the marketing team to develop a cohesive visual system that could adapt across various mediums from web, UI design, social media and motion design while remaining flexible enough to connect with market reach. Each project was designed to be variable and effective, ensuring that Strongbee’s brand story was communicated clearly and effectively.
During my time at Strongbee, flexible design systems was created that could be adjusted as needed and made sure to keep communication open and clear among all team members. This approach helped strengthen Strongbee’s visual identity and supported its mission to inspire, and engage a growing diverse community across multiple cities.