Chromatic Coffee Co.
Blending modern vintage aesthetics with the art of V60 style brewing
My Role
Concept, Ideation, and Production
Under Consideration
Shirly Kasmara
Course
Packaging Class
The Challenge
Chromatic Coffee Co. is a coffee shop located in San Francisco, offering a wide variety of coffee beans sourced from around the world. The goal was to create packaging that not only protects and showcases a variety of coffee beans but also introduces customers to the art of brewing using the V60 method. The challenge involved designing a package that reflects the brand’s identity while guiding users through a new and unfamiliar brewing experience. Additionally, the packaging needed to combine a vintage aesthetic with modern minimalism, stand out on shelves, and organize multiple components clearly and intuitively.
The Solution
The packaging design blends classic and contemporary styles, creating a fresh yet timeless look that captures the brand’s personality. Inside the box, four different coffee beans are carefully arranged in tubes alongside 10 coffee filters and a V60 brewing tool, all organized in the ideal order to guide users step-by-step through the brewing process. This clear and playful design approach educates customers and makes the brewing experience approachable and enjoyable, positioning the V60 brew style as a cornerstone of the brand’s identity.
Year 2019