Opening Ceremony
Pajamas Collection
The Challenge
The main challenge was to design packaging that captures the feeling of a beautiful and restful dream. By showing these pajamas unmatched comfort, it was important to create a warm welcoming feeling that resonates with people and inspires them to look forward to a peaceful nights sleep. Additionally, the packaging needs to present a pajama set by separating the upper and lower pieces, while adding a unique storytelling element to deepen the sense of comfort and imagination.
The Deliverables
The final packaging solution includes two separate boxes, one for the upper pajamas and one for the lower, each featuring a short story designed to inspire sweet dreams and relaxation. The design focuses on creating a warm and comforting unboxing experience that aligns with the brand’s promise of restful comfort. Through this approach, the packaging not only protects the product but also adds emotional value, inviting customers to immerse themselves in a cozy dreamlike atmosphere.