Nugo
Branding Concept
What I Did
Digital, Brand Identity, Brand Guideline and Product
Team
Abang M. Rolansyah (Art Director)
Chris Mudd (Account Executive)
Project
Concept Proposal
Fast food and convenience have shaped how we live and eat, but it shouldn’t come at the cost of our environment or well being. In many communities used cooking oil is a daily byproduct, often wasted or improperly disposed. Used cooking oil can harming both households and environment. For years, the process of recycling and reusing cooking oil has been complicated and inaccessible leaving many to assume it’s just too difficult to do the right thing. But what if it could be easy?
The Challenge
People needed an easy and rewarding way to deal with used cooking oil. The current options are take too much time or are hard for most families and small businesses to use. We saw an opportunity to create a seamless experience, one that would empower people to make a positive impact with just two easy steps, all from a single app.
The Solution
Nugo was born from this very question. Inspired by the words “Nuang” (pour) and “Go” (move forward). Nugo isn’t just a service, it’s a movement. By combining user friendly experience with a deep understanding of people’s daily routines, we designed a two-step process that anyone can use. Our brand is built on transformation and growth. The design draws inspiration from the journey of used cooking oil, once discarded and now a symbol of renewal and opportunity.
The color palette of white and orange represents clarity, warmth, and the emotional connections that bind communities together. White stands for openness and accessibility, while orange radiates positivity and energy reflecting the impact Nugo brings to people’s lives.
Making transformation easy, for everyone.