Nugo
A recycling app that gives used cooking oil a second life
My RoleVisual Design & Brand Identity
TeamAbang M. Rolansyah (Art Director)
Chris Mudd (Account Executive)
ProjectConcept Proposal
Fast food and convenience have shaped how we live and eat, but it shouldn’t come at the cost of our environment or well being. In many communities used cooking oil is a daily byproduct, often wasted or improperly disposed. Used cooking oil can harming both households and environment. For years, the process of recycling and reusing cooking oil has been complicated.
The Challenge
People needed an easy way to deal with used cooking oil. The current options are take too much time or are hard for most families and small businesses to use. We saw an opportunity to create a seamless experience, one that would empower people to make a positive impact with just two easy steps, all from a single app.
The Solution
Nugo was born from this very question. Inspired by the words “Nuang” (pour) and “Go” (move forward). Nugo isn’t just a service, it’s a movement. By combining user friendly experience with a deep understanding of people’s daily routines, we designed a two-step process that anyone can use. Our brand is built on transformation and growth. The design draws inspiration from the journey of used cooking oil, once discarded and now a symbol of renewal and opportunity.
Year 2022