The new identity reflects the company’s vision for a new generation of customers. Redefining its look raised many questions, particularly about generational appeal. To strike the perfect balance between tradition and modernity, I retained the original brand colors while introducing contemporary typography and dynamic shapes. Confident, optimistic, and fresh—these are the brand pillars of Paxi Barbershop. The visual system is bold and adaptable, designed to seamlessly blend graphic and typographic elements, creating a striking and versatile brand identity.